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What's the gimik?
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What does gimik mean, you ask. Gimmicks are tricks or devices that are innovative and attract attention. I chose it because to me, my work is inventive and constantly pushes creative boundaries. Any business wishing to be memorable needs a good name.

Gimik comes from “gimmick”, a shortened version that can be written in most languages. Gimmick in Japanese is gimiku. Many company names have been derived in similar fashions to span the cultural divides.
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